Shoppers all across the nation showed their love for small businesses this weekend, as Small Business Saturday completed its sixth anniversary. According to the Post-Small Business Saturday Consumer Insights Survey from the National Federation of Independent Business (NFIB) and American Express, a record 95 million consumers shopped on Small Business Saturday, marking an 8% increase over 2014. Additionally, consumers spent roughly $16.2 billion on Small Business Saturday this year, up 14% from the $14.3 billion that was spent last year.
Other key insights from Small Business Saturday this year include:
· More than 4,100 Neighborhood Champions around the country rallied local businesses and created events and activities in their communities, a 48% increase over 2014
· Over 200 Federal Officials and Agencies showed support for Small Business Saturday through posts on social media.
· More than 400 organizations signed up to support the nationwide initiative through the Small Business Saturday Coalition