Small Business Saturday review

Staff Report

Shoppers all across the nation showed their love for small businesses this weekend, as Small Business Saturday completed its sixth anniversary. According to the Post-Small Business Saturday Consumer Insights Survey from the National Federation of Independent Business (NFIB) and American Express, a record 95 million consumers shopped on Small Business Saturday, marking an 8% increase over 2014. Additionally, consumers spent roughly $16.2 billion on Small Business Saturday this year, up 14% from the $14.3 billion that was spent last year.

Other key insights from Small Business Saturday this year include:

· More than 4,100 Neighborhood Champions around the country rallied local businesses and created events and activities in their communities, a 48% increase over 2014

· Over 200 Federal Officials and Agencies showed support for Small Business Saturday through posts on social media.

· More than 400 organizations signed up to support the nationwide initiative through the Small Business Saturday Coalition

Staff Report


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