LOGAN, W.Va. — Real, unique and authentic were among the buzzwords on the lips of a group of Logan Countians who gathered for an informational session at Gatti’s Pizza July 7.
Members of the Hatfield and McCoy Convention and Visitors Bureau (CVB) hosted speaker Loren Jordan, with Miles Media, for a session centering on the business, marketing and tourism.
Attendees of the session were drawn from various strata of society including the arts, sports and private business.
Miles Media represents state and city tourism boards across the county, and Jordan was able to provide insight into the process of successful marketing campaigns and give detail on the process by which consumers make decisions.
Debrina Williams, with the CVB, noted “Miles Media prints the official travel guide for the state of West Virginia. They do a tremendous job, so I asked Mr. Jordan to come down and speak to folks in the tourism industry.”
With spending in the American tourism industry registering in the range of one trillion dollars, the possibilities of growing southern West Virginia’s share of the pot bring hope to an otherwise dim economic outlook.
Jordan noted a study done by Google where prospective travelers were tracked while they made decisions about destinations, points of interest and travel arrangements.
In all users are said to have conducted 34 web searches, watched five videos and lived 419 “micromoments” where they were able to capture portions of their upcoming trips.
“These micromoments are where we consider spending. We talk about planning. I have a dream to go Wyoming and go to a dude ranch. I want to rope a calf. I’m in my dreaming moments. Then you start booking the movement and thinking about making decisions,” noted Jordan.
Jordan explained prospective travelers go through stages of dreaming, planning and finally the “zero moment of truth” where the trigger is pulled and a vacation is bought and paid-for.
Owen Wells is a reporter for Civitas Media. He can be reached at 304-752-6950 or by email at [email protected]