The West Virginia Lottery launces their new “pay-it-forward” campaign today at the W.Va. State Fair.
The campaign, titled Random Acts of Lottery, invites West Virginia Lottery players with any West Virginia Lottery online game ticket (those include Powerball, Mega Millions, Hot Lotto, Cash25, Daily 4 and the Daily 3 games) to share the good things they would do for others if they win money playing the West Virginia Lottery. The suggestions should be submitted online at RandomActsofLottery.com.
The Lottery will then randomly select four. The winning persons will receive a cash prize of $10,000. But the giving does not stop there. The Lottery will also provide up to $25,000 to the nominated individuals to fulfill the act of kindness.
“Winning the West Virginia Lottery can certainly be a life-changing opportunity for our players, but we don’t often hear about how it changes the lives of those around them, including their community,” said John C. Musgrave, Director of the West Virginia Lottery. “We want to encourage and inspire that spirit here in West Virginia through these Random Acts carried out across our state, and we recognize that inspiring that spirit can start with our winners. We are committed to bringing our players generous ideas to life and look forward to receiving your thoughtful ideas on how to make a difference.”
In addition to the ideas submitted by Lottery players, the West Virginia Lottery will be carrying out its own Random Acts of Lottery in various cities across West Virginia. These Acts will include various “gifts” at Lottery retail locations around the state.
The campaign will include a 30-second television spot demonstrating just a few examples of Random Acts, including helping bring a soldier home or buying your dad a new truck. Other campaign elements will include out-of-home marketing, which will offer ideas for Random Act submissions.
To make getting involved even easier, the lottery is accepting the hashtag #RandomActsofLottery on Facebook, Twitter or Instagram to share ideas for a Random Act. The Lottery will also consider these submissions for fulfillment in the coming months.