Diane and Ronnie Barnett, operators of the FountainPlace Cinema 8, and Mike and Brandon Picklesimer, were excited at the opportunity to attend the convention and see how tinsel town works from the other direction.
"Showest is a convention for theater owners," Mike Picklesimer, manager of the local theater explained. "Myself, my brother Brandon, Diane and Ronnie Barnette went from Logan. It takes place yearly in Las Vegas."
Picklesimer is not just a guy who works at a theater. He is a dedicated movie fan as well, and he said the show is more than just a chance to rub elbows with the famous, like Kevin Costner, Demi Moore, Dane Cook, Larry the Cable Guy, Stone Cold Steve Austin, Jason Statham, and Quentin Tarantino, among others.
"It basically consists of the trade floor that has every type of theater equipment or item that you could imagine," he explained. "They were demonstrating all the new digital cinema equipment. There were poster cases that connect to the internet and it displays a poster and the trailers for the new movies."
Showest is also a learning opportunity for those in the theater industry, Picklesimer said.
"They offered seminars on many different things like marketing, management, new technologies, anti piracy, etc. The one I attended was on a new 3d technology that was presented by Sony," he said. "They are basically working on High Definition 3-D broadcasting on the big screen of live events such as the NBA All Star game, concerts and so forth. They showed footage of the game and it was unbelievable. It really felt like you were sitting courtside. They also showed some footage of Christina Aguilara during a concert and it really felt like you standing on stage beside her.. . It was almost better than real life! We also got to watch premieres of three movies "Mr. Brooks", "Disturbia", and "Hot Fuzz".
As a film buff, however, Picklesimer said it was a rare treat to get to meet well known directors like Tarrantino and actors like Costner, Moore and Jason Statham, among others.